Where are the Boomers  now? Everywhere! The youngest boomers are 45, the oldest are 63. They continue to be the single biggest population segment, 30%, of the population and spend about $750 billion annually, which is about 75% of all spending.
5 Key Trends
1.Many Boomers will work into their 70’s; pressures continue to raise retirement age beyond 65; Boomers face higher costs of living (fuel, gas, housing, food) and fear living beyond their retirement funds, if they have any. Boomers find more creative ways to stay productive, active and more involved in businesses, their families and communities.
2. Health is an increasing challenge which will affect lifestyles: Even though Boomers will live longer, studies show they are less healthy then preceding generations at the same age; the alarming obesity statistics, have implications relating to healthcare, but also furnishings, clothing, exercise, and physical activities of all kinds.
3. Instant Marketing: My definition of instant marketing is the decision your boomer customer makes to buy something during the lifestyle event that is happening right now in their life. Who influences that moment? A blog on the Internet? A google search? Your advertising? A friend, a family member? A positive or negative previous experience with your business?
4. Consumer Intelligence and Transparent Information: The Internet makes product launches instant, provides rapid feedback for performance and service, provides an immediate information resource.
5. Irritation and Indifference: There are so overwhelmingly many competitive choices, it’s no secret to Boomers when a brand underperforms. They might “fake loyalty for a time if the “real thing” isn’t available at the moment, but when the next fun, techy better performing thing comes along–they’re gone, no trace, no feedback.

This entry was posted on Sunday, July 26th, 2009 at 7:02 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.