When picturing a typical online social networker, most people visualize someone in their mid-20s, if not younger. However, mature consumers are being dubbed the future of social networking. They have the time and money to spend online.
Did you know that active adults age 50-plus:
- 82% indicate that they use the web extensively.
- 64% have been on line for more than six years.
- 61% had visited sites that offer downloadable video or streaming video.
- 46% say that the internet is important or very important in maintaining their social relationships.
- 41% had visited social networks more than 8 times over the past 90 days.
- 30% of the active bloggers are middle-aged adults.
- A large percentage of uses age 50-plus who are members of online communities report extensive involvement in their communities and more than half (58%) log in on their online community daily or several times per day.
- 7 million adults over age 50, who have no children in the home, own video game systems.
Sources:
The Journal of Active Aging, September/October 2008 .Vol 7, No 5, page 39.
Center for the Digital Future at the University of Southern California, Annenberg school of Communication and AARP, 2008
Entertainment Trends in America, 2008
